THE SMIGGLE GIGGLES
So, just why do kids love Smiggle? I asked my little girl as she pulled me into the brightly-lit shop. Must be the vibrant colours of purple, blue, pink, green and quirky prints, I thought. Her reply was none of the above. “It smells so nice!” That was the immediate response from her. The stationeries are mostly scented, adding another sensory appeal. Although my suspicion is that the instant draw would be the bold colours which attracted her into the shop, followed by the ‘eye-candy’ varieties. The mix of vanilla and lavender scents work nothing for me but to her was alluring. “Buttons everywhere…” This thing about buttons…I learnt to understand why kids are so good with gadgets. From remote controls, to iPads to phones, anything that require punching, clicking, pressing and moving are quickly assimilated by children more than adults. Smiggle has added such mechanisms into its stationery range. Pencil cases are fitted with buttons that a push will ope
